The Name, The Image, and The Lifestyle:  In 2014 two young African American men decided to start a new era so large it could possibly move an entire generation. This era, commemoratively and comparatively dubbed as an “Era of Urban Innovation,” is the face of a more inventive and confident subclass of Urban Black Culture. It encompasses the concepts of royalty, dominance, and mastery that all men aspire to possess in their own lives. From this era a brand called Entitled Kings was born. Primarily a clothing oriented label, Entitled Kings also focuses on important news, events, blog society, and politics that transpire within black culture.

The name Entitled Kings means a lot more than it might seem. The term Entitled refers to the endless possibilities afforded to us as black men. We are given the opportunity to do and to have access to anything one could possibly want in life – with the help of hard work. At one point, we were not allowed the same opportunity as other races, which began with slavery. During that period of time white supremacy stripped us of our heritage and reversed the cycle of life for the black culture – in other words, through our oppression we were blinded from our real roots. The intent of Entitled Kings is to reinstate and reaffirm our culture through the creation of a more creative and bolder form of Urban Black Culture. From the very first moment of arriving on earth through the wombs of strong black women we were KINGS; Kings created not only from Jesus Christ our Savior, but also from the lineage of the ancient Egyptian Pharaoh King Tut and the prolific Civil Rights leader Martin Luther King. Although all are from different time periods they have laid and paved the way for the black race and the black culture to thrive.  In present times we have mastered an urban magazine blog site highlighting a collage of things, issues, and ideas - from mix tapes and videos, to hip hop news and even politics. The black race alone is one the most powerful forces in the United States. We are hungry, powerful, and ambitious as ever. We will be successful no matter the cost, as we are entitled to it. We will conquer the world; one person at a time like kings did centuries ago ,we are entitled ,we are kings!